June 21, 2018

Positioning the output value of Serviced Apartment

The market is not divided into two segments as before 2015, but divided into four main segments: $400 - $700 | $700 - $1200 | $1200 - $2000 | > $2000

With the $2000++ segment, it is still the market for large corporations focusing on real estate with approximately 200-300 high standard rooms/project. One of them is Keppel Land who was very knowledgeable about the Vietnamese market.

With all the remaining value from $400-2000 is a long story of many chapters such as the story of 1001 nights legend.

Investment area | Neighborhoods of the area | Type of customer and customer needs concentrated in that area | Investment Design | Investment scale | Investment purpose ... and a myriad of other sub-elements to determine a delimiting the price level of a real estate serviced apartment.

Do not take the mindset of a central location with a well-deserved investment of $1800 on a $300 real estate investment in Phu Nhuan district, and look forward to rent it with $800.

It is an impossible task and from the wrong shape of value will lead to many other consequences.

So, before deciding to invest in the Serviced Apartment model, find out carefully, from the first step. Determine the right price!

Positioning the output value of Serviced Apartment

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